![]() The restaurant will also have three merchandise items for sale, with more details expected in the coming weeks. Our new Timbiebs collection includes 3 delicious new Timbits, unlike any we have ever done before. 29, exclusively in Canada and the United States. Justin Bieber loves Tim Hortons, especially Timbits. Tim Hortons will roll out the limited-edition Timbiebs Timbits in chocolate white fudge, sour cream chocolate chip and birthday cake waffle on Nov. It was months in the making to land on these three flavours.” “We would send him samples to try and he was very specific on what he liked and didn’t like. “We probably started with about 100 possibilities,” Ms. The Timbiebs launch is being accompanied by two television commercials, in English and French, that feature the pop star brainstorming new Timbit flavours in an office boardroom. The limited-edition lineup of Justin Bieber’s Timbiebs Timbits are now available at participating Tim Hortons restaurants in Canada and the U.S. He’s getting paid, but the motivation might be more that it pulls at his heartstrings and reminds him about where he grew up.” Tim Hortons and Justin Bieber are proud to officially launch their partnership today to collaborate on menu innovations and co-branded merchandise, all inspired by Justin’s fanatical love of the Tims brand. “But he has so much money from his success, I don’t think this is really a money thing for him. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.“One could argue that Tim Hortons may have had to fork out more because Justin Bieber is a much bigger and more mainstream star,” he said. "Even before the Timbiebs collaboration, Justin had often shared with fans how he'd grown up with Tim Hortons and was obsessed with the brand. "Timbiebs was a huge success – truly beyond all of our expectations – and what made it so great was the authenticity of the partnership," said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. ![]() Select Tims restaurants will also be bringing back limited quantities of Timbiebs merchandise for guests, including the beanie, fanny pack, and tote bag that were developed in collaboration with Justin. They also go on sale on June 6 while supplies last. These co-created tumblers are made with stainless steel, come with a reusable straw, and can be used for both hot and cold beverages. In Canada, Tims restaurants will also have a co-branded limited-edition Biebs Brew tumbler available for guests to purchase. I grew up on Tim Hortons and it's always been something close to my heart."Īll three Timbiebs flavours – Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours – will return to Tims restaurants in Canada and the United States along with Biebs Brew on June 6. "Doing a Tim Hortons collab had always been a dream of mine. And we are bringing both to Tims next month," said Justin. "We couldn't stop at Timbiebs, we needed a Biebs Brew too. Biebs Brew is the perfect blend of those two beloved Tims flavours. Biebs BrewĪlso inspired by a slight sweet tooth and his love for hints of delicious vanilla flavouring in his coffee, Justin and our beverage innovation team developed a creamy French Vanilla flavour to go with our Cold Brew. In product brainstorms with the Tims team for the second collab, Justin shared that he prefers his coffee on ice, which led to working on a new flavour of Tim Hortons Cold Brew, which is made with 100 per cent ethically sourced premium Arabica beans and is slowly cold steeped for 16 hours to enhance the bold and smooth flavour. ![]() This time, Justin and Tims developed a new twist on what the iconic brand is best known for: brewing Canada's favourite coffee. The first part of the Tims x Justin Bieber collab was focused on Justin putting his own spin on his favourite treats at Tim Hortons: bite-sized Timbits donuts. The wait is almost over – starting June 6, Tim Hortons guests across Canada and the United States can try Justin Bieber's next Tims-inspired creation!
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